In Touch Media Group (OTC BB: ITOU), a leading
edge online marketing and Internet PR firm, announced the signing of "Ice
T," pioneer of hip hop music and accomplished actor/star in the
award-winning series "Law & Order SVU," to a major spokesperson agreement
with one of its top clients, Rodedawg International Industries, Inc.
In consideration for its services, In Touch Media Group will receive three
million restricted shares of (OTC: RWGI) which closed at $2.08 the date of
this press release. Of these shares, one million five hundred thousand
shares will be issued to Ice T for his endorsement. (OTC: RWGI) has agreed
to reimburse ITOU for its expense connected with establishing this
endorsement relationship with Ice T and also for the ongoing management of
the subsequent Rodedawg public relations campaign which will position this
amphibious off-road super-competitor successfully against the Hummer.
"We were hired to develop a comprehensive public relations and marketing
strategy for Rodedawg's new off-road vehicle launch," stated Laura
Betterly, CEO of In Touch Media Group. "This on-road/off-road vehicle will
be a great competitor against both the upcoming Hummers as well as Jeeps,
and it is unique in that it is also amphibious. No other competitor has
that feature." Betterly went on to say that In Touch Media Group has
strategized the Rodedawg's positioning with various extreme car sports
enthusiasts, people who enjoy the outdoors, and those in that highly valued
demographic, 20 to 35 years old.
"This truck can go literally anywhere and it's also the coolest thing on
and off the road," remarked Betterly while at a major Internet marketing
show in New York City. "It will appeal to anyone who is young and looking
for the next hottest off-road vehicle, whether you're driving in a country
or urban setting."
Betterly decided to show her client's vehicle to "Ice T," a.k.a. Tracy
Marrow, and get his opinion about a product launch aimed at the 20-35 years
old market. Betterly met Ice T while running a music company in 1999 and
knew that he had a sharp eye for upcoming trends. "I knew Ice T wouldn't
hold back his real feelings; he was going to level with me," said Betterly.
"He has never steered me wrong in the past."
Related Links
